To me instead, there's an obscure conspiration behind, aiming to prevent us to enjoy the appreciate the ongoing development of SoW in favour of the usual potent lobbies behind the governors in charge. Undoubtedly. Or, those images were not representative of SoW's actual state of development and were meant to mislead the competition (which is supposedly good, at least for the publisher & developer) but were misleading the potential customers with it too (which is bad, be sure).
